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How metaphors can make or break your designs.<\/p>\n
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If you?ve ever taken a writing class, you?ve probably played around with metaphors. A metaphor is when you talk about one thing in terms of another:
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A lot of people think of metaphors as a fancy writing tactic?a way to spice things up or sound more poetic.<\/p>\n
Well, knock that idea out of your head, because metaphors aren?t just for poets. Metaphors are for everyone. They?re baked into our language, and we can?t communicate without them.
\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”no-margin”][vc_column][image_carousel_alternative images=”1774,1771″ onclick=”lightbox” items=”1″ items_on_small_screens=”3″ navigation=”1″ slide_by=”by_page” navigation_style=”2″ slide_number_status=”1″ style=”1″ fade=”1″ lazyload=”1″ img_size=”large” css_class=”dark”][\/vc_column][\/vc_row][vc_row el_class=”no-margin”][vc_column][vc_column_text]In the design world, we depend on metaphors all the time. From the icons we use, to the terms we choose, metaphors show up everywhere in design.<\/p>\n
That ?? icon that shows up in a lot of apps? That?s a metaphor for settings<\/em>. ?Add to cart<\/em>?? That?s a metaphor for an order<\/em>.<\/p>\n The difference between an intuitive design and a confusing one often comes down to whether you?re using the right metaphors. Let?s dig into this idea a bit more, so you can see how metaphors play a big part in the language of design.<\/p>\nMetaphors We Live By<\/h2>\n