{"id":1007,"date":"2017-11-18T01:00:35","date_gmt":"2017-11-18T01:00:35","guid":{"rendered":"http:\/\/demo.megathe.me\/test2\/vivienne\/?p=314"},"modified":"2022-02-16T20:11:03","modified_gmt":"2022-02-16T19:11:03","slug":"why-your-design-team-should-hire-a-writer","status":"publish","type":"post","link":"http:\/\/zrobimyremont.pl\/index.php\/2017\/11\/18\/why-your-design-team-should-hire-a-writer\/","title":{"rendered":"Why Your Design Team Should Hire a Writer"},"content":{"rendered":"<p>[vc_row el_class=&#8221;no-margin&#8221;][vc_column][vc_column_text]<\/p>\n<p style=\"font-size: 22px; line-height: 1.25;\">Writers + Designers = A match made in heaven.<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h2>Writing in Design<\/h2>\n<p>Lately, there?s been a lot of buzz about writing in design. Whether you call it UX writing, product writing, or content design, it?s clear that the words in your design matter.<br \/>\n<!--more--><\/p>\n<p>In his <a href=\"https:\/\/vimeo.com\/208035080\" target=\"_blank\" rel=\"noopener noreferrer\">2017 Design in Tech<\/a> talk, John Maeda spelled it out for us: ?Words are really important because the graphics don?t make sense sometimes.? Fast Co Design followed up with a piece called ?<a href=\"https:\/\/www.fastcompany.com\/3068938\/forget-coding-writing-is-the-new-unicorn-skill\" target=\"_blank\" rel=\"noopener noreferrer\">Forget Coding: Writing Is Design?s Unicorn Skill<\/a>.?<\/p>\n<p>Sounds simple, right? To be a great designer, you need to know how to write. No biggie. You write all the time. Emails, specs, tweets ? ain?t no thang.<\/p>\n<p>Well, I?m a writer and former English teacher, and I think writing is tough. It?s tough to learn and tough to teach. That?s why Amazon has over 500,000 books about writing![\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;no-margin&#8221;][vc_column][image_carousel_alternative images=&#8221;1721,1720,1719&#8243; onclick=&#8221;lightbox&#8221; items=&#8221;1&#8243; items_on_small_screens=&#8221;3&#8243; navigation=&#8221;1&#8243; slide_by=&#8221;by_page&#8221; navigation_style=&#8221;2&#8243; slide_number_status=&#8221;1&#8243; style=&#8221;1&#8243; fade=&#8221;1&#8243; lazyload=&#8221;1&#8243; img_size=&#8221;large&#8221; css_class=&#8221;dark&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;no-margin&#8221;][vc_column][vc_column_text]The mechanics of writing are hard enough to get right, but do you know what?s <em>really<\/em> hard? Those hand-wavy concepts like word choice, tone, and rhythm. Those skills take forever to master.<\/p>\n<p>So what?s a design team to do?<\/p>\n<h2>Have You Considered Hiring a Writer?<\/h2>\n<p>In case you haven?t noticed, more and more design teams are starting to hire writers ? writers who think like designers.<\/p>\n<p>Companies big and small are realizing the importance of good copy, and they?re hiring writers to design words. Adobe, Spotify, Slack, HBO, GoPro, Intercom ? all these companies hired their first product writers in the past couple of years. Product writers are poppin? up everywhere.<\/p>\n<p>I know hiring a writer isn?t an option for everyone, but just consider it. The next time you?re wrangling with words, just consider it. What if you added a writer to your team? A writer might be that one missing piece to your puzzle.<\/p>\n<p>Below are a few reasons why I think every design team should have a writer.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;no-margin&#8221;][vc_column][vc_column_text] Writers + Designers = A match made in heaven. [\/vc_column_text][vc_column_text] Writing in Design Lately, there?s been a lot of buzz about writing in design. Whether you call it UX writing, product writing, or content design, it?s clear that the words in your design matter.<\/p>\n","protected":false},"author":1,"featured_media":1723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[12,20,21,23,25],"class_list":["post-1007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photography","tag-data-science","tag-food","tag-holidays","tag-memories","tag-recipe"],"_links":{"self":[{"href":"http:\/\/zrobimyremont.pl\/index.php\/wp-json\/wp\/v2\/posts\/1007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/zrobimyremont.pl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/zrobimyremont.pl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/zrobimyremont.pl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/zrobimyremont.pl\/index.php\/wp-json\/wp\/v2\/comments?post=1007"}],"version-history":[{"count":1,"href":"http:\/\/zrobimyremont.pl\/index.php\/wp-json\/wp\/v2\/posts\/1007\/revisions"}],"predecessor-version":[{"id":2056,"href":"http:\/\/zrobimyremont.pl\/index.php\/wp-json\/wp\/v2\/posts\/1007\/revisions\/2056"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/zrobimyremont.pl\/index.php\/wp-json\/wp\/v2\/media\/1723"}],"wp:attachment":[{"href":"http:\/\/zrobimyremont.pl\/index.php\/wp-json\/wp\/v2\/media?parent=1007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/zrobimyremont.pl\/index.php\/wp-json\/wp\/v2\/categories?post=1007"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/zrobimyremont.pl\/index.php\/wp-json\/wp\/v2\/tags?post=1007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}